Datsun is a Japanese automobile manufacturer owned by Nissan. The original production of Datsun began in 1931. From 1958 to 1986, only vehicles exported by Nissan were identified as Datsun.
In 1931, DAT Motorcar Co. chose to name its new small car "Datson," a name indicating the smaller size of the new car compared to the larger vehicles from DAT already in production. When Nissan took control of DAT in 1934, the name "Datson" was changed to "Datsun" because "son" in Japanese also means "loss" and to honor the sun (sun) depicted in the national flag.
The first Datson prototype was completed in the summer of 1931. The production vehicle was called the Datson Type 10, and in 1931, about ten of these cars were sold. In 1932, they sold about 150 cars, and the model was now called the Datsun Type 11. In 1933, government regulations were revised to allow 750 cc engines, and Datsun increased the displacement of their microcar engine to the maximum allowed. These larger displacement cars were called Type 12.
Datsun entered the American market in 1958, with sales in California. By 1959, the company had multiple dealers in the US and began selling the 310 (known domestically as Bluebird). From 1962 to 1969, the Nissan Patrol utility vehicle was sold in the United States (as a competitor to the Toyota Landcruiser J40 series), making the Patrol the only Nissan-badged product sold in the US before the introduction of that name decades later.
Nissan Patrol
Starting in 1960, exports and production continued to grow. A new factory was built in Oppama; it opened in 1962. The following year, Bluebird sales reached 200,000 units, and export numbers reached 100,000. In 1964, 100,000 Bluebirds were built per month.
The company introduced the Bluebird 510 in 1967. This was followed in 1968 by the iconic 240Z, which proved that affordable sports cars could be built and sold profitably. It quickly became the best-selling sports car in the world. The car's engine was based on the Bluebird and used Bluebird suspension components. This would yield two outright wins in the East African Rally. With the aim of directly competing with established European sports cars, Datsun set the sales price of the new 240Z at $200 less than the British MGB-GT in the United States, a five-year-old design that lagged behind the Datsun. The styling, engineering, relatively low price, and impressive performance of the 240Z resonated with the public, received positive feedback from both buyers and the automotive press, and immediately led to long waiting lists.
Datsun 240Z Rally
EZ Power Steering and Datsun
EZ Power Steering produces power steering sets for the original Z-cars. We provide a completely new steering column with integrated electric power assistance that replaces the original while also replacing the soft rubber steering coupling for more precise and less heavy steering behavior.