The Triumph Cycle Co. Ltd. began producing Triumph motorcycles at their works in Coventry in 1902. At first, they used engines purchased from another company, but the business prospered and they soon started making their own engines. In 1907 they developed a new factory. Major orders for the 550 cc Model H were placed by the British Army during the First World War; by 1918 Triumph had become Britain's largest manufacturer of motorcycles.
Triumph Type H
In 1921 Triumph acquired the assets and premises of the Dawson Car Company and started producing a car with a 1.4-litre engine, named the Triumph 10/20 which was designed for them by Lea-Francis, to whom they paid a royalty for every car sold. Production of this car and its immediate successors was moderate, but this changed with the introduction in 1927 of the Triumph Super 7, which sold in large numbers until 1934.
In 1930 the company's name was changed to Triumph Motor Company. They realized that Triumph could not compete with the larger car companies for the mass market, so Triumph decided to produce expensive cars, and introduced the models Southern Cross and Gloria. At first they used engines designed by Coventry Climax, but in 1937 Triumph started to produce engines to their own designs by Donald Healey, who had become the company's experimental manager in 1934.
In November 1944 what was left of the Triumph Motor Company and the Triumph trade name were bought by the Standard Motor Company and a subsidiary "Triumph Motor Company Limited" was formed. Triumph's new owners had been supplying engines to Jaguar and its predecessor company since 1938. After an argument between Standard-Triumph managing director, Sir John Black, and William Lyons, the creator and owner of Jaguar, Black's objective in acquiring the rights of the bankrupt Triumph business was to build a car to compete with the soon to be launched post-war Jaguars.
The pre-war Triumph models were no longer produced and in 1946 a new range of Triumphs was announced, starting with the Triumph Roadster. The Roadster had an aluminium body because steel was in short supply and surplus aluminium from aircraft production was plentiful. The same engine was used for the 1800 Town and Country saloon, later named the Triumph Renown, which was notable for the styling chosen by Standard-Triumph's managing director Sir John Black
In the early 1950s it was decided to use the Triumph name for sporting cars and the Standard name for saloons In 1953 the Triumph TR2 was initiated, the first of the TR series of sports cars that were produced until 1981. The resulting Triumph TR2 was shown in March 1953 at the Geneva Motor Show. The TR2 would form the basis of the evolution of the TR line up to the TR6.